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Marketing PLAN
Related to country: Mexico

Translations available in: English (original) | French | Spanish | Italian | German | Portuguese | Swedish | Russian | Dutch | Arabic

1) What tangible outcomes would you like to achieve through your marketing strategy? rnI would like to hear people talking about the site in different publications, sites and in general, between them. Refering to it, as a great way of preserving culture. I would like to see people wearing their bracalets, promoting the site, with pride and people recommending the site to eachother.rnrn2) What are the characteristics of your stakeholders? How do they spend their time ( What is their gender, ethnicity and income level? Are they formally educated? rnBecause it is a website, a lot of people will be able to visit, get involved and experience it from different backgrounds, but in the beginning, it is focused for mexican people interested in indigenous culture from their country. They can be students, workers, etc. It is required a certain level of education because to visit the site you need to know how to use a computer.rnrn3) What are the barriers and benefits of your stakeholders thinking, feeling, or acting on your issue? What are the three most compelling sentences you could use to motivate your stakeholders?rnI believe that my issue, preserving indigenous culture, is a very important problem that is happening in almost all the globe! Most of the people are concerned about losing their culture, so get to people is not very difficult. Some sentences I could use to motivate my stakeholders could be.... 1.Preserve your culture, be part of the change. 2. Get INFORMED and INVOLVED with your culture 3.Indigenous culture might be in danger of exctintion but you can change that.rnrn4) Complete a list of channels that you would use to reach your stakeholders.rn- Newspapersrn- Magazinesrn- Governmentrn- Websitesrn- Librariesrn- Radio Stationsrn- Presentationsrnrn5) What are the activities, events, and/or materials—to be used in your selected channels—that will most effectively carry your message to your stakeholders?rnrn- Newspapers and Magazines: Articles, adsrn- Government: Sites and informing culture stabishments.rn- Websites: banners, links to the website,rn- Libraries: Adsrn- Radio Stations: Talking about the site in different programs.rnrn6) Please list allies or partners who support or work with your stakeholders or share in your project goals.rnrnStudents, co workers, family, indigenous youth.

January 4, 2009 | 7:56 PM Comments  0 comments

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3.1.2. Planning My Presentation
Related to country: Mexico

Translations available in: English (original) | French | Spanish | Italian | German | Portuguese | Swedish | Russian | Dutch | Arabic

The purpose of my presentation would be to persuade, convince or inspire others about the status of indigenous culture in Mexico, by showing them the importance of their legacy in our society. Inspire people to make a change and get involved in what is left of the art, texts and culture that is still alive.rnrnMy audience would be anyone who is interested in the project, in getting informed or involved with the site. The age, education and status is very likely to vary because we cannot get a small target of the web community, it culd be anyone with a computer and the desire to help. It is known that indigenous culture is dissapearing, so they have an idea of what is happening, but the presentation would confirm their knowledge. rnTheir attitude is likely to be positive, willing to help and get involved.rnrnThe presentation would be offered in a classroom, in an university, using power point.

December 25, 2008 | 10:56 PM Comments  0 comments

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Needs Assesment and Social Media!!
Related to country: Mexico

Translations available in: English (original) | French | Spanish | Italian | German | Portuguese | Swedish | Russian | Dutch | Arabic

- Which cultural norms and barriers might I face when conducting a needs assessment in my community? and how might these be addressed?rnI believe that the most important cultural barrier that my project might face would be the fact that most of the indigenous languages are only spoken but not written. And if they are there are a lot of ways of writing them since there is not "an unique way".rnThis might be helped by getting people that know about the subject to get to read the texts and check that everything is correct in order to avoid any problems with the language.rnrn How can social media be used to conduct a needs assessment?rnSocial media is very important because it might help by the use of below the line media, such as internet, blogs, chat, online surveys, etc. This reaches people from everywhere, so it might be easier to get different opinions , points of view from people that might be hard to reach.

October 26, 2008 | 10:33 AM Comments  1 comments

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Net Generation: The times are changing
Related to country: Mexico

Translations available in: English (original) | French | Spanish | Italian | German | Portuguese | Swedish | Russian | Dutch | Arabic

" We are entering a new age where people participate in the economy like never before". (Tapscott, Don: 10)rnrnI believe that the time we are living now is full of oportunities and chances that people from the past would have never thought before. Based in my experience, the majority of the most important and significative situations that had happened in the last two years in my life have been 100% influences by the use of the Web 2.0. Blogs, communities, networking, have helped me doing what I like: Writing and learning from others.rnrnI am starting a project with indigenous people and writting about their culture so it will not get lost. This texts have helped me realize that using the web is going to help me using effective ways of developing this goal. The different examples that I have read in the readings have insipred me by learning from real examples that have succeded.rnrnUsing web 2.0 will benefit me with networking and finding people that are interested in the same cause in order to make a better project. Also with blogs and groups in facebook, blogspot , etc in order to keep informed and show what is happening with the project.

October 19, 2008 | 4:46 PM Comments  1 comments

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