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4 A BeTtEr WORLD!!!!!
4 A BeTtEr WORLD!!!!!
Marketing PLAN
Related to country: Mexico

Translations available in: English (original) | French | Spanish | Italian | German | Portuguese | Swedish | Russian | Dutch | Arabic

1) What tangible outcomes would you like to achieve through your marketing strategy? rnI would like to hear people talking about the site in different publications, sites and in general, between them. Refering to it, as a great way of preserving culture. I would like to see people wearing their bracalets, promoting the site, with pride and people recommending the site to eachother.rnrn2) What are the characteristics of your stakeholders? How do they spend their time ( What is their gender, ethnicity and income level? Are they formally educated? rnBecause it is a website, a lot of people will be able to visit, get involved and experience it from different backgrounds, but in the beginning, it is focused for mexican people interested in indigenous culture from their country. They can be students, workers, etc. It is required a certain level of education because to visit the site you need to know how to use a computer.rnrn3) What are the barriers and benefits of your stakeholders thinking, feeling, or acting on your issue? What are the three most compelling sentences you could use to motivate your stakeholders?rnI believe that my issue, preserving indigenous culture, is a very important problem that is happening in almost all the globe! Most of the people are concerned about losing their culture, so get to people is not very difficult. Some sentences I could use to motivate my stakeholders could be.... 1.Preserve your culture, be part of the change. 2. Get INFORMED and INVOLVED with your culture 3.Indigenous culture might be in danger of exctintion but you can change that.rnrn4) Complete a list of channels that you would use to reach your stakeholders.rn- Newspapersrn- Magazinesrn- Governmentrn- Websitesrn- Librariesrn- Radio Stationsrn- Presentationsrnrn5) What are the activities, events, and/or materials—to be used in your selected channels—that will most effectively carry your message to your stakeholders?rnrn- Newspapers and Magazines: Articles, adsrn- Government: Sites and informing culture stabishments.rn- Websites: banners, links to the website,rn- Libraries: Adsrn- Radio Stations: Talking about the site in different programs.rnrn6) Please list allies or partners who support or work with your stakeholders or share in your project goals.rnrnStudents, co workers, family, indigenous youth.

January 4, 2009 | 7:56 PM Comments  0 comments

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